Competitive Benchmarking is the key to establish market leadership in product functionality at optimal pricing in the current global scenario. As customer expectations on product functionality increase while the increasing costs keep the margins under pressure, competitive benchmarking helps in maintaining the bottom line.
Satven had developed competencies in doing competitive benchmarking at various levels:
- Component level
- Sub-system level
- System level
The process has three distinctive areas covering systematic teardown, functional testing, and cost analysis as follows:
- Tear-down activities
- Physical data collection
- Photographs
- Generation of BoM
Functional performance testing comparison and report
- Cost comparison
- Value Engineering
- Function-to-Cost Analysis
- Idea Generation
- Business Cases Preparation, and
- Final Report
When it can be used :
- Prior to product launching
- While deciding the next generation product features
- Before initiating Value Analysis / Value Engineering (VA/VE) exercise
- When repositioning the product in the market
