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Company Overview Company Overview

Product Development

Concept Evaluation phase:

In the earliest part of the design phase, feasibility studies and risk analysis can be carried out to evaluate new concepts. The intention is to carry out fast evaluations to identify risks and problem areas early. Different design solutions can be considered, and the effect of design changes can be evaluated.

Fast concept evaluation, feasibility studies and risk analysis are carried out in the early design phase. Design improvements can be performed speedily since the designer gets quick feedback on the consequences of design changes.

Understanding the initial phase of the product design, Satven has evolved different service offerings which complement the concept evaluation phase. In order to make fast concept evaluation, feasibility studies & risk analysis, Satven has worked on micro to macro level on the service offerings. With a “motto of constant improvement”, Satven is constantly working on increasing its capabilities & taking up challenges to meet the increasing customer demands. Few of the service offerings include

  • Market Research
  • Benchmarking
  • Competitor Analysis
  • Rendering & Styling
  • Reverse Engineering
  • Surfacing
  • Packaging
  • QFD (Quality Function Deployment)
  • Patent Search
  • System Development Specification

Product Engineering Phase:

An increasing demand for innovative solutions at competitive costs presents tremendous challenges for companies trying to satisfy both of these requirements. For product companies, Product Strategy governs company’s ability to outwit the competition and propel business excellence. Product engineering refers to the process of designing and developing a device, assembly, or system such that it is produced as an item for sale through some production manufacturing process. Product engineering usually entails activity dealing with issues of cost, produce-ability, quality, performance, reliability and user features.

Product engineering is an engineering discipline that deals with both design and manufacturing aspects of a product. At Satven, we not only define the right product to address the unmet needs, which is a key starting point; but also translate those needs into a product that is made on time, within acceptable budget constraints.

In the current global scenario, the product development teams of auto manufacturers are facing increased challenges to reduce development cost, improve margins and reduce time–to-market for new products. The focus is on bottom line margins which includes rising raw materials cost, decreasing product price, reduced engineering budgets and improving overall efficiency. With cost reduction as priority, auto manufacturers are trying to reduce the development cost and time.

Moving forward, OEMs dependence on suppliers will increase, as they will play a major role in developing innovative and technically advanced products. OEMs demand for modular assemblies will increase and this will drive suppliers to take more comprehensive design to manufacture responsibilities and create more value for the OEMs. Satven has broad experience in product engineering phase designed & developed over a decade of existence. Satven has mastered in most of the services that can be offered in this phase. The wider knowledge of the automotive industry requirements blended with domain specific specialists Satven is able to offer high quality solutions. Few of the high quality service baskets include

  • Design Support
  • Application Engineering
  • Dimensional Management
  • Change Management
  • Costing
  • D/PFMEA
  • DVP&R
  • Specification Management
  • Reliability & Warranty Issues

Validation Phase:

Design validation means establishing by objective evidence that product specifications conform to user needs and intended use. Verification and validation is the process of checking that a product meets specifications and that it fulfils its intended purpose. Design validation is one step close to the reality, but if being performed with close integration, the results would throw more light than reality.

The never ending urge of seeing a perfect quality product is always a challenge to the designers. The design intent has to be properly captured & validated before it takes the permanent shape. The challenge of validating the shape, fit, finish, appearance & functional specifications of a particular design always lie with the engineering departments in the automotive industry. A typical product engineering department in auto industry would have immediate customers like tooling, manufacturing, quality & sales who will constantly demand a perfect & flawless design which would fulfil their requirements.